Analysis of Relationship Marketing Constructs in the Service Sector

Marketing is not just developing, selling and delivering products; it creating a long-term relationship with customers, known as marketing. However, some of the constructs are redundant overlapping. Establishing marketing in service sector will bring many advantages competitive edge. Variables identified listed using systematic literature review approach. To finish, process eliminating variables categories finding. This research analysis highlighted confusion pitfalls It should new insights into suitability consistently used